“Water for Life”, an international exhibition on Water, Life, Us, was one of the main exhibition of World Expo 2008 dedicated to the theme of water and sustainability. The 5,000 sq.m. exhibition transformed Madrid architect Enrique de Teresa’s 73-meter tall vertical icon and Zaragoza’s tallest building into an immersive experiential space for the public.
Planned as an immersive environment, Water for Life is the result of a collaboration between the partners of Program Collective (Program Collective are Mona Kim, Todd Palmer, Olga Subirós, and Simon Taylor of Tomato). Themes were chosen to explore humanities emotional, biological and chemical connections to water and its importance as a building block of life.
The challenge was to engage visitors with the notion that water is a fragile and vital, yet sustainable resource. To achieve this the team used an experiential approach that while physical, also combined cultural and scientific ideas. Moving image, sound and light intersect with sculpted forms, texts and liquid water itself. An often complex story unfolds through 17 site-specific installations and more than 70 film and video pieces.
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